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Why does FB/Meta require us to send user data for conversion events in Pixel? [closed]

  • Thread starter Thread starter Raven
  • Start date Start date
R

Raven

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I've never understood why they require us to send user data like name, email, etc. They say its for user matching and attribution. But presumably, the user is logged into THEIR platform (FB/IG), clicks on THEIR link, so don't they already have all this user data associated with that fbclid? I don't see why they expect me to send anything other than my conversion event & fbclid. Why do they pretend like they dont already log this essential information on their own backend. What am I missing?
<p>I've never understood why they require us to send user data like name, email, etc. They say its for user matching and attribution. But presumably, the user is logged into THEIR platform (FB/IG), clicks on THEIR link, so don't they already have all this user data associated with that fbclid? I don't see why they expect me to send anything other than my conversion event & fbclid. Why do they pretend like they dont already log this essential information on their own backend. What am I missing?</p>
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