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GA4 Data Not Retained for More Than 60 Days Despite BigQuery Table Expiration Set to 'Never

  • Thread starter Thread starter John Owen
  • Start date Start date
J

John Owen

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I've recently linked my Credit Card and upgraded my Google BigQuery settings and set the table expiration to 'never' in hopes of retaining my Google Analytics 4 (GA4) data for more than a year. However, I've observed that GA4 is not retaining data for more than 60 days.

Has anyone else faced a similar issue? How did you resolve it? Is there something I might be overlooking?

Any help would be greatly appreciated.

Thank you.
<p>I've recently linked my Credit Card and upgraded my Google BigQuery settings and set the table expiration to 'never' in hopes of retaining my Google Analytics 4 (GA4) data for more than a year. However, I've observed that GA4 is not retaining data for more than 60 days.</p>
<p>Has anyone else faced a similar issue? How did you resolve it? Is there something I might be overlooking?</p>
<p>Any help would be greatly appreciated.</p>
<p>Thank you.</p>
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