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Demand Generation & Automation Specialist

  • Thread starter Thread starter WorkWave
  • Start date Start date


The Demand Generation & Automation Specialist will be responsible for the day-to-day, hands-on execution of marketing programs and the setup of automated campaigns within Pardot. In this role, the individual will own campaign creation, implementation, and technical management of demand generation programs and reporting campaign results back to stakeholders, be responsible for the creation of emails across all WorkWave brands and post-deployment analysis. In addition, this person will be responsible for the ongoing maintenance of all nurture programs, the list acquisition and list import process, and troubleshooting issues when they arise. This role reports to the Marketing Operations Manager and works closely with Sales and Marketing to help drive business growth.

  • Work in tandem with Sales and Marketing teams to ensure appropriate audiences are reached effectively at the optimal times with the ideal message.
  • Manage campaign preparation and execution and its timeline: keep email calendar updated & keep campaign execution on time.
  • Manage streamlined campaign management processes: create email programs, engagement campaigns and landing pages utilizing tokenized templates.
  • Quality assurance/flawless execution to ensure that creative, copy, forms and links are accurate.
  • Track and analysis of key-engagement metrics, deliverability, opens, clicks, unsubscribes.
  • Develop and manage a testing strategy to continuously optimize emails, forms and complete campaigns.
  • Cross-collaborate with Solutions Marketing, Events, Business Operations, and other teams to ensure program success.
  • Manage list acquisition process: seek out and manage relationships with vendors, coordinate with Solutions team to ensure we are reaching target market, submit documentation for approvals to Automation Team leaders and Legal.
  • List Imports: add and process all lists into the Marketo database, ensure data normalization and email validation took place, add all contacts to appropriate nurture.
  • Nurture Maintenance and Creation: manage nurture programs to ensure all contacts are in the appropriate program & coordinate with Solutions team to create new programs add new content to existing programs, ensuring content is never exhausted.
  • Ad hoc Projects and Troubleshooting: ability to perform ad hoc projects such as setup new system integrations, write SOPs, and troubleshoot issues that arise within the system.
  • Ensure all emails are compliant with CAN-SPAM laws

  • Bachelor's degree, Marketing Concentration preferred
  • Knowledge of email best practices
  • Extremely organized and deadline driven
  • Proficient in Web and mobile apps, MS Office, Google Suite and project management tools
  • Experience with Marketo Automation or Email Marketing software, such as Marketo, Pardot, HubSpot, MailChimp, AWeber & Constant Contact
  • Market, Pardot and/or Salesforce experience a plus
"We are looking for someone with passion! If you find yourself nerding out over new marketing tools or in love with tackling new projects, this role is for you. Get ready to roll up your sleeves, work hard but also have fun. You'll need a combination of both creativity and technical savvy to find success as our new Demand Generation Specialist."

• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey
• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it
• Pharmacy, urgent care, bank, restaurants, florist, gym, dentist, outdoor patio bar and weekly farmers market all conveniently located on the first floor - making running errands on a break a breeze.
• We work hard but play hard too...need a break? When in the office kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match
WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.

• Employees can expect a robust benefits package, including health and dental and 401k with company match
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community

• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year

• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.

Apply Now...

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